Expert at driving profitable business growth via:

  • Building authentic brands

  • Delivering exceptional customer experiences

  • Acquiring new and growing existing customers

  • Creating a culture of innovation

  • Identifying new growth opportunities

Leadership through creating a highly collaborative, creative, and customer-centric culture and developing high-performing teams.

Transformational + Servant

Brand Building

With over 15 years of senior marketing leadership experience in B2B, B2C, and DTC, my executive marketing expertise is extensive and diverse.

My expertise in crafting successful integrated marketing strategies, building strong brands, and executing effective, multichannel campaigns has led to consistent business growth and success. In addition, I have created value resulting in customer growth, trust, and loyalty with an insights-driven and customer-centric mindset, a holistic view of marketing, and a passion for innovation.

Expertise:

Brand Strategy & Identity, Brand Sponsorship, Communication, PR, Corporate Social Responsibility, Marketing Strategy & Planning, Omni-Channel Marketing, Digital Marketing, Insights & Analytics, Product Marketing, Market Research, Advertising, Promotion, Sponsorship, Social Media Marketing, Content Management, Performance Marketing

Transformative rebuilding brand initiative, including naming, identity, and significant multi-year NBA team and player sponsorships.
Creating and launching a new brand

Business Growth

With over ten years of B2B business development management experience, I have a proven record of driving growth and expanding business.

Through my strategic approach, keen understanding of client needs, and relationship building, I grew the number of strategic clients by 10X and increased business size by 200%.

My success is reflected in acquiring over 130 new corporate international clients, including numerous Fortune companies and leading global brands.

Expertise:

P&L Management, Business Development Strategy & Management, Strategic Account Management, Strategic Partnership Management, Customer Relationship Management

Acquire over 130 new strategic customers, including many Fortune companies and leading global brands.

Innovation

Several years of leadership experience in product planning, where I was responsible for enhancing current products and introducing new innovative products. This allowed me to develop a deep understanding of the product development process and how to leverage market insights to identify new opportunities for innovation.

Additionally, I had the privilege of working at one of the world's foremost and renowned innovation firms, where I gained valuable experience in using design thinking principles to help companies create new innovative products, services, and experiences. This experience gave me a unique perspective on how to foster a culture of innovation within organizations and how to integrate innovation into every aspect of a company's operations.

Expertise:

Product Planning & Innovation & Service Innovation, Retail Innovation, Business Model Innovation, Brand Innovation, Experience Innovation

Experience across all innovation business domains

Customer Experience

As a leader in customer experience and digital experience management, I have developed a vision and strategy for enhancing customer experience in different industries.

With a focus on digital transformation, I have successfully developed digital customer experience practices and introduced more than 15 new digital products, including websites, member portals, and e-commerce platforms. These efforts have resulted in significant customer acquisition and satisfaction increases.

Expertise:

Customer Experience Strategy, Digital Customer Experience, Digital Commerce, Digital Product Design and Development 

Customer Experience Strategy Pyramid for Healthcare

Strategic Planning

With extensive experience in strategic planning, I have successfully led efforts for both start-ups and corporate organizations. Most recently, I led a yearlong strategic planning effort with the senior executive management team of a corporate organization. The initiative resulted in the development of a new corporate strategy and the adoption of a structured strategic planning process, which garnered unanimous approval from the board. My expertise in strategic planning includes developing a deep understanding of industry trends, competitive landscapes, and emerging technologies, while also aligning organizational objectives with the vision and mission of the company.

Expertise:

Market Analysis, Corporate Strategy, Strategy, Business Strategy

 Adoption of a structured corporate strategic planning process.